Whitepaper · AI strategy

Why successful AI projects rarely start with a roadmap.

The real Honda story challenges one of management's most cherished dogmas — and explains why many AI strategies fail today.

Note: The whitepaper PDF is currently available in German only.

What to expect

Six chapters that question your AI strategy.

The real story behind Honda's US market entry

Why the classic strategy explanation is a myth

What "emergent strategy" really means

Why AI roadmaps frequently fail

How companies can introduce AI pragmatically and with low risk

Practice examples from customer service

"Many companies are looking for the perfect AI roadmap. In practice, however, strategy often emerges only from applications that actually work."

Nico Eisenreich
Nico Eisenreich
CEO, ja-dialog Holding GmbH
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